Game design as marketing: How game mechanics create demand for virtual goods
Hamari, J. & Lehdonvirta, V. have published a very interesting paper on how online game mechanics create demand for virtual goods.[ad#black] The authors explain that “Selling virtual goods for real...
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STC Adopts New Pay-As-You-Go Pricing Structure
Cindy Curry, the STC President, explains how the new STC pricing structure works. STC spends, on average, just under $250 to provide services to a member, yet dues rates have been well below that...
View ArticleHow To Find A ‘Second’ Reason To Do Something Important
When should I start my business? When will I have all the information I need to begin? Answer? Never. You have to start with what you have. In this video, I share a very smart observation that Rajesh...
View ArticleHow to Get Started on Your First Business Plan
Writing a Business Plan can be intimidating at first. There is so much to cover and it’s difficult to know where to start. One suggestion is to prepare yourself to go forward. What do I mean? What I...
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How Going To Church Can Make You Rich
Here’s an experiment you can do next Sunday. Every week, millions of folks head to Mass on a Sunday. We go most weeks too, though we’re not hardcore fans in the traditional sense. photo credit:...
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Ten Steps To Benchmark Your Marketing Plans
How to take your ego out of the business? Tricky at the best of times. For me, benchmarks are one of the most reliable ways to judge my true abilities against someone else’s. You see this in sports...
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10 Mistakes to Avoid When Submitting your First iPhone App
If creating iPhone apps is part of your online business plans, or if you plan to create iPhone apps for the iPhone, iPad, or iTouch, then understanding how to submit your app will save you a lot of...
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Case Study: How Copyblogger Shifted From Blog Publishing To Product Development
Have you noticed how Copyblogger is moving from a ‘traditional’ blog to a solutions provider offering web marketing tools? Some people feel that Copyblogger should have stuck to its roots and built a...
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How would you position a search engine against Google?
Let’s say you want to position a new search engine against Google. How would you do it? What we mean by positioning is that, from a prospective customer’s perspective, how would they compare your new...
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